After having launched integrations with Twitter and other sites, MySpace has launched a new form of Facebook integration today. Now, it’s easy for MySpace users to syndicate their status updates on Facebook as well. The UI is available to users in a drop-down on MySpace’s status publisher, beneath the Twitter syndication feature that MySpace introduced last year.
As part of this, MySpace is also asking users for extended permissions for publishing to their walls – but is is also asking for access to their Photos and Videos on Facebook, and their Facebook data when they’re not using the application. In other words, MySpace is asking for permission to access lots of valuable social data from Facebook, but we don’t yet know how it might use that data in its products.
We should note that Facebook and MySpace have been talking about some sort of deal since last fall, as we and others were hearing. Then-chief executive Owen Van Natta told The Telegraph that MySpace saw value in Facebook for its content plans. “We are in talks with Facebook, and other sites, about how we could partner with them. Partnerships are going to be a big part of our strategy moving forward as a lot of value can be derived from them. Facebook is about core communications with your friendship network, whereas MySpace is about congregating around popular content with people who share your interests.”
The MySpace blog post on the matters has that same theme today: “Sync with Facebook allows users to keep their friends on Facebook up to date on everything, including: sharing songs, latest photos, fun game apps, and more.” Perhaps MySpace will attract some avid Facebook social gamers through news feed updates?
The integration could bring new usage scenarios to MySpace, but also reinforces the need for MySpace to provide a differentiated social service in order to lure users away. Van Natta is now at Zynga, the leading social gaming developer on Facebook and MySpace’s platforms; Mike Jones is now CEO at MySpace, apparently pushing the current integration forward — and MySpace still has considerable traffic.