This is a repost of an article that originally appeared at Mashable!
Facebook appears to be adding another level of analytics for Fan Page admins: weekly e-mail reports. A number of page owners forwarded us statistics sent to them on Wednesday from the social network, while we received some of our own for the various Pages we manage.
The reports aren’t especially detailed, offering only the number of fans added, comments, likes and visits in the past week. Nonetheless, it’s more data for the publishers and brands using Pages — a need that a number of third-parties like Webtrends and Omniture have recently started to try to fulfill.
The feature hasn’t been officially announced yet by Facebook, but it follows January’s rollout of Post Insights, which tells you the reach and feedback level of each item you post to a Fan Page. Meanwhile, Facebook’s overall Insights feature for admins can tell you details about your demographics, longer-term growth and engagement trends.
In all, this minor feature enhancement represents just another small step in Facebook’s mission to make its Pages more appealing to brands, who it hopes in turn spend more money advertising with the site.
Reviews: Facebook
Tags: facebook, facebook pages
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Tags: Facebook pages
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