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This is a repost of an article that originally appeared at Mashable!

Last week, I shared with you the first in a series of videos sponsored by UPS in the style of their “whiteboard” TV commercials. The idea is to take social media concepts and explain them in 1-2 minutes, giving businesses an idea of how they can seize the opportunities created by the medium.

In the second installment, we look at selecting the right social media tools for your business, whether it’s for improving communication internally, or finding a better way to manage your consumer facing social media presence on Twitter and Facebook.

There are literally hundreds of tools to choose from in this space, so, I tried to select a few that we’ve reviewed and fill big needs (for example, CoTweet, Involver, and Socialtext are featured). If you’d like more information about this topic, these resources might also be useful:

10 of the Best Social Media Tools for Entrepreneurs

5 Easy Social Media Wins for Your Small Business

35+ Examples of Corporate Social Media in Action

10 of the Best Social Media Tools for PR Professionals and Journalists

Without further ado, here’s this week’s video on Internal/External Social Networking:

Tags: small business, social networking

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4. 10 Small Business Social Media Marketing Tips
5. HOW TO: Measure Social Media ROI

Tags: business